Types of sites: landing page, corporate site, online store

Each type of website has its own characteristics, goals, and approaches to creation. Let's consider the three most common formats.

🔹 Landing (Landing Page)

Appointment:

• A single-page site created for a specific purpose: selling a product, collecting applications, registering for an event.

Features:

• Minimum pages, maximum concentration on one action (CTA — Call to Action).
• Bright design, clear structure: title, benefits, reviews, application form.
• Used for advertising campaigns, new product launches, and promotions.

Advantages:

• Quick creation and launch.
• High conversion with proper setup.
• Easily integrates with advertising systems (Google Ads, Facebook Ads).

🔹 Corporate website

Appointment:

• Representing the company on the Internet, building image and trust.

Features:

• It has several sections: about the company, services, news, contacts.
• Often includes a blog for SEO promotion.
• It serves as a "business card" and information resource.

Advantages:

• Increases brand awareness.
• Helps attract partners and customers.
• Can integrate with CRM, feedback forms, online chats.

🔹 Online store

Appointment:

• Selling goods online with the ability to place an order and pay.

Features:

• Product catalog with filters and search.
• Shopping cart, payment system, delivery.
• Integration with payment services, warehouse systems, marketplaces.

Advantages:

• Allows you to scale your business without physical points of sale.
• Automates processes: ordering, payments, accounting.
• Supports marketing tools: promotions, discounts, loyalty programs.

📌 Conclusion:

• Landing — for quick sales or promotions.
• Corporate website — for image and trust.
• Online store — for system online sales.