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Building a website is a complex process that involves technical, design, and marketing aspects. Often, business owners or developers make mistakes that reduce the effectiveness of the resource, worsen the user experience, and harm SEO. In this article, we will look at the most common problems and how to avoid them.
Insufficient planning and lack of strategy
Many websites are created without a clear purpose. Business owners want to “get something online” but don’t define what the resource is for.
- The lack of a target audience leads to chaotic content.
- There is no clear structure, the user gets lost among the pages.
- The site does not meet business objectives: it does not sell, does not collect applications, and does not create an image.
How to avoid: Before starting, make a plan: site goal, target audience, key user actions, page structure.
Weak UX and complicated navigation
Users expect simplicity. If the menu is confusing, the buttons are haphazardly arranged, and the information they need is hidden, the visitor will leave.
- Too many menu levels.
- Invisible CTA buttons.
- No site search.
How to avoid: create intuitive navigation, use clear section names, and place CTAs in visible places.
Slow download speed
A website can be beautiful, but if it takes longer than 3 seconds to load, users will close the page.
- Heavy images without optimization.
- An excess of scripts and plugins.
- Cheap hosting with poor performance.
How to avoid: optimize media, minify code, use CDN, check speed via Google PageSpeed Insights.
Lack of adaptability
In 2025, most users will access the site from mobile devices. If the site is not adapted, it will lose its audience.
- The text is too small.
- The buttons are difficult to press with your finger.
- Content goes beyond the screen.
How to avoid: apply responsive design, test the site on different devices, use PWA to improve the mobile experience.
Weak content
Even a technically perfect website will not work without quality content.
- Texts of no use to the reader.
- Lack of SEO keys.
- Copied content that lowers search rankings.
How to avoid: create unique texts focused on user needs, use keywords, add infographics and videos.
Ignoring SEO
A site can look good but remain invisible to search engines.
- Lack of meta tags.
- Invalid URL structure.
- Duplicate pages.
How to avoid: set up SEO from the start: meta tags, sitemap, correct titles, speed optimization.
Lack of security
Users do not trust sites without an SSL certificate or with suspicious forms.
- Lack of HTTPS.
- There is no spam protection in forms.
- Weak administrator passwords.
How to avoid: install SSL, use form protection (reCAPTCHA), regularly update CMS and plugins.
Poor design
Design should not only be beautiful, but also functional.
- Too many colors and fonts.
- Heavy animations that slow down the site.
- Lack of visual hierarchy.
How to avoid: use minimalism, a clear block structure, and adapt the design to the brand and target audience.
Lack of analytics
Without analytics, it is impossible to understand how users interact with the site.
- There is no Google Analytics or other system.
- Lack of goals and conversion tracking.
How to avoid: connect analytics, set up goal tracking, regularly analyze data, and optimize UX.
Incorrect work with forms
Forms are a key element for collecting applications and sales.
- Too many fields.
- No confirmation of shipment.
- Incorrect integration with CRM.
How to avoid: make forms short, add messages about successful submission, integrate with CRM and email marketing.
Conclusion
Common mistakes when creating a website are the result of haste, lack of strategy, and attention to detail. To avoid them, you need to plan the structure, optimize speed, adapt the site to mobile devices, create quality content, and set up analytics. A website that sells and works for business is the result of a systematic approach, where each element has its role.