Support and development of the site after launch

Launching a website is just the first step. Many business owners mistakenly believe that after publication, the resource will work independently and bring results. In fact, a website is a living tool that requires constant support, updates and development. In 2025, competition on the Internet is so high that without systematic work on the website, it quickly loses relevance, search rankings and user trust.

Technical support

System update

• Regular updates of CMS, plugins, and themes are protection against hacker attacks and errors in operation.
• Failure to update in a timely manner can lead to vulnerabilities that are exploited by attackers.

Performance monitoring

• Checking page loading speed via Lighthouse, GTmetrix, PageSpeed.
• Optimize code, images, and database to maintain high performance.

Backups

• Automatic backups daily or weekly.
• Saving copies on separate servers or in cloud storage.

Security

• Using SSL certificates.
• Form protection against spam (reCAPTCHA).
• Regular checks for viruses and malicious code.

Hosting

• Server performance monitoring.
• Timely update of tariffs and resources.
• Using a CDN for faster content delivery.

Content and SEO

Regular updates

• New articles, blogs, cases, news.
• Adding multimedia content: videos, infographics, interactive elements.

SEO optimization

• Updating meta tags.
• Working with keywords.
• Internal linking to improve indexing.

Competitor analysis

• Tracking their strategies.
• Adapting your own content to current trends.

Local SEO

• Optimization for regional requests.
• Working with Google Business Profile.

UX and design

Adaptability

• Testing on new devices and browsers.
• Checking the mobile version of the site.

Current design

• Updating your style according to trends.
• Using modern fonts and color schemes.

Convenience of forms

• Minimizing margins.
• Integration with mobile payment systems.

Microinteractions

• Animations when hovering over the cursor.
• Smooth transitions between blocks.

Accessibility

• Color contrast.
• Voiceover of content.
• Zoom for people with visual impairments.

Analytics and optimization

Tools

• Google Analytics.
• Search Console.
• Click heat maps.

A/B tests

• Testing different options for headings, buttons, and blocks.
• Choosing the most effective solutions.

Regular audits

• Technical audit.
• SEO audit.
• Content audit.

Business development through the website

CRM integration

• Automation of application collection.
• Sales tracking.

Email marketing

• Subscriptions.
• Newsletters.
• Personalized offers.

Push notifications

• Instant communication with customers.
• Informing about promotions and news.

Marketing campaigns

• Integration with Google Ads, Facebook Ads, TikTok Ads.
• Tracking advertising performance.

Functionality expansion

• New modules.
• Online chat.
• Calculators.
• Interactive services.

Typical errors after startup

• Ignoring CMS and plugin updates.
• Lack of regular content.
• Neglecting analytics.
• Lack of backups.
• Ignoring mobile UX.
• Lack of a site development plan.

Practical website maintenance checklist

1. Update CMS and plugins monthly.
2. Make backups every week.
3. Check your download speed once a quarter.
4. Publish new content at least twice a month.
5. Analyze SEO and competitors quarterly.
6. Conduct a UX audit every six months.
7. Track conversions and set up A/B tests.
8. Integrate the site with CRM and marketing tools.
9. Check security and update certificates.
10. Plan the development of the site a year in advance.

Maintaining and developing a website after launch is an ongoing process. The website must be alive, flexible, and ready for change. Only in this way will it remain an effective tool for business and bring stable results.