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For an online store, proper conversion tracking is key to understanding whether your advertising is working effectively. A conversion is any valuable user action on your site, such as a purchase, adding an item to your cart, subscribing to a newsletter, or making a call. To get started, you need to set up your analytics system. The first step is to connect Google Analytics 4 (GA4) or classic Universal Analytics to your site. GA4 […]

Google Ads for an online store is a powerful tool for attracting customers and increasing sales, but for advertising to be truly effective, a comprehensive approach is needed, which includes planning, setting up, optimization and constant analysis of results. Let's consider in detail all aspects of launching and maintaining Google Ads for online stores. First of all, you need to determine the goals of the advertising campaign. Online stores are usually focused on increasing […]

Correct keyword selection is the basis of an effective advertising campaign in Google Ads. Keywords determine for which queries users will see the ad, how relevant the ad will be, and what cost per click the business will have to pay. Mistakes at this stage can lead to a budget drain even with high-quality ads and well-tuned campaigns. Properly selected keywords allow […]

In today’s digital marketing world, most users don’t make a purchase or take a targeted action on their first visit to a website. They compare offers, put off making a decision, or simply forget about the brand. That’s why remarketing in Google Ads is one of the most effective tools for returning leads and increasing conversions without significantly increasing your advertising budget. Remarketing allows you to re-engage […]

Google Ads display advertising is one of the most powerful digital marketing tools for businesses looking to increase brand awareness, attract new audiences, and maintain the interest of potential customers at different stages of the sales funnel. Unlike search advertising, which targets existing demand, display advertising works with the audience at the stage of familiarization and need formation. Thanks to the wide […]

Google Ads search advertising is one of the most powerful tools for attracting customers on the Internet. It allows businesses to display ads directly on the Google search engine when a user searches for a specific product or service. But its effectiveness depends on many factors: the type of business, the audience, the stage of purchase and the correct setup of the campaign. What is search advertising Search advertising (Search […]

Google Ads is an effective tool for attracting customers and increasing sales. But for many businesses, the problem is the high cost per click (CPC). The higher the cost per click, the faster the budget is burned, and the profitability of advertising decreases. In this article, we will look at ways to lower CPC without losing campaign effectiveness. 1. Improve the quality of ads and landing pages Google uses […]

Google Ads is a powerful tool for attracting customers and increasing sales. However, without proper campaign setup, it can lead to high costs without real results. Experience shows that most advertising budgets are “blown away” due to simple but critical mistakes. Let’s look at the main ones and how to avoid them. 1. Incorrect keyword selection Mistake: Many beginners add too broad […]

Google Ads is a powerful tool for attracting customers and increasing sales. Even small businesses can use this platform effectively if they set up their advertising campaigns correctly. Below is a step-by-step plan from creating an account to launching your first ad. Step 1. Create a Google Ads account Open the Google Ads website and click “Get started now.” Sign in with […]

In today’s world, where most purchases and services are searched for online, having a business presence online has become a necessity. One of the most effective digital marketing tools is Google Ads. This platform allows companies of any size to promote their products and services to users who are already interested in purchasing them. Google Ads opens up opportunities to quickly attract customers, increase sales […]