Order online store development

Turnkey store and its goals

E-commerce turnkey project is a profitable investment that will save money on the purchase or rental of retail space. This is an additional impetus for work and development. Among the main goals of ordering a website with individual design and functionality, the following can be distinguished:

• Growth in sales of goods and services through the development of a new channel. Every year the volume of online users who use a computer or mobile gadget to purchase food and order services increases, i.e. quite inexpensive traffic is growing. And this can be your growth point.
• Increasing the customer base. This sales channel eliminates territoriality, helps attract new customers, and allows the online store to quickly gain access to a large number of potential leads, which, with proper promotion, become customers (increasing conversion).
• Provides the ability to collect advertising data that is used to maximize customer satisfaction. These can be various social surveys, target group surveys, trial sales, materials, etc.
• The ability to make online payments. The ability to accept online payments allows you to independently and conveniently order services and purchase goods using cards as conveniently as possible.
• Increasing awareness. Often, the development and implementation of turnkey e-commerce is a complement to offline trading. Online search allows you to introduce the user to the product at the best price.

The customer can also set additional goals and objectives for the contractor, which must be adhered to during development, for example, taking into account the nuances for further integration of promotion tools.

How to order a website and what should a successful resource be like?

To make an online resource not just a given, but a tool for conducting business activities, web studios need to take into account not only the specifics of the industry and the requirements of the customer, but also some general recommendations when developing it. They will make the resource effective and in demand. Among the key factors:

• Remembers the style. It should distinguish you from competitors, be clear, structured and attractive. Positive emotions of visitors play an important role in its further promotion. We develop up to 3 layouts, as a rule, this is enough to take into account all wishes and changes.
• Have good usability. The visitor needs comfort: finding the right product, making a transaction, and tracking other stages should not cause difficulties.
• The administrative panel should be reliable, allowing non-programmers to quickly and easily enter the necessary information. This will help to update the information without outside help.
• Have a CRM. Regardless of its type, it has a wide range of functionality aimed at analyzing behavioral factors of customers and visitors, implementing solutions to improve service, etc.
• Have a responsive layout. The development of mobile devices, the ability to use them in any circumstances, increases the importance of developing a version for smartphones and tablets.
• Have a high loading speed. This indicator should be 90 out of 100 according to Google Test Speed. This increases loyalty, increases user penetration rates.

Before ordering the development of an online store, you need to understand that it is created for the buyer. Therefore, it is important to find a studio that will offer not only a low cost and a low budget for its services, but also has sufficient experience and knowledge to solve the tasks of development and promotion, and is fully responsible for the quality of work.

Turnkey project: main stages

When contacting a digital agency to order development for e-commerce, you need to understand what you want to get as a result. A competently written brief or technical specifications greatly simplify the development. It is important to understand that this is not a simple site - a corporate or business card site, development takes more time.

Turnkey implementation involves the implementation of a number of mandatory stages:

• Collection of introductory information. The contractor must get acquainted with the specifics of the customer's activities, learn about existing features, competitors, etc. This will help to develop and offer the customer optimal solutions to the tasks set, and tell about the stages of developing their web resource.
• Drawing up a technical specification. In it, the client describes his requirements for the result obtained, which are necessarily taken into account during development and subsequent phased implementation.
• Style options. Several options are offered for color schemes (unique, not based on a template), menu placement, logo, and other visual components that match the company's image.
• Adaptive cross-browser layout. At this stage, a prototype of a fully functional and adaptive version is created. During development, all modern screen resolutions and devices are taken into account.
• Implementation of the required functionality. Depending on the requirements, the contractor adds the necessary functions and services aimed at better interaction with the client, including using ready-made templates.
• Hosting. After developing and testing the finished project, it is uploaded to hosting, the customer receives data for accessing the hosting, including the admin panel, code and files. If necessary, domain registration is carried out (if it has not yet been purchased), hosting or server settings, and programs.
• Content. It is important not only to create a resource, but also not to forget about the process of filling it with relevant content.

Note that it is not enough to order the development of a project and its content, you need to ensure its entry into the TOP of advanced search engines Yandex and Google (advertising), which in the future (after a few months) directly affects the increase in demand and sales profit. It is no secret that for this purpose, constant SEO optimization (SEO) is carried out, all kinds of modern developments and methods of increasing traffic (and not only positions) and discussion of the company are used, such as contextual advertising, targeted advertising, advertising in social networks, etc. The price of the finished project depends on a number of nuances: the complexity of development and implementation, the number and type of built-in functions, style, etc. Yes, we do not have the lowest price on the market, but extensive experience and a portfolio of successful cases are more important.