{"id":10066,"date":"2026-01-02T12:56:23","date_gmt":"2026-01-02T09:56:23","guid":{"rendered":"https:\/\/studio-site.net\/?p=10066"},"modified":"2026-01-02T14:08:33","modified_gmt":"2026-01-02T11:08:33","slug":"yak-nalashtuvati-google-ads-z-nulya-pokrokovij-gid","status":"publish","type":"post","link":"https:\/\/studio-site.net\/en\/yak-nalashtuvati-google-ads-z-nulya-pokrokovij-gid.html","title":{"rendered":"How to set up Google Ads from scratch: a step-by-step guide"},"content":{"rendered":"

Google Ads is a powerful tool for attracting customers and increasing sales. Even small businesses can use this platform effectively if they set up their advertising campaigns correctly. Below is a step-by-step plan from creating an account to running your first ad.<\/p>\n

\n

Step 1: Create a Google Ads account<\/h2>\n
    \n
  1. \n

    Open the site Google Ads<\/a> and click "Start Now."<\/p>\n<\/li>\n

  2. \n

    Log in with your Google account (if you don't have one, create a new one).<\/p>\n<\/li>\n

  3. \n

    Enter basic information about your business: company name, website, and currency for advertising payment.<\/p>\n<\/li>\n

  4. \n

    This will take you to your Google Ads dashboard, where you can create campaigns.<\/p>\n<\/li>\n<\/ol>\n

    \n

    Step 2. Determine the goal of the advertising campaign<\/h2>\n

    Google Ads offers several goals:<\/p>\n

      \n
    • \n

      Sales<\/strong> \u2014 for online stores or companies that want to increase the number of purchases.<\/p>\n<\/li>\n

    • \n

      Leads<\/strong> \u2014 to collect customer contacts (forms, calls, subscriptions).<\/p>\n<\/li>\n

    • \n

      Website traffic<\/strong> \u2014 to attract visitors to a product or service page.<\/p>\n<\/li>\n

    • \n

      Brand awareness and reach<\/strong> \u2014 so that more people know about your company.<\/p>\n<\/li>\n

    • \n

      Promote an app or YouTube video<\/strong> \u2014 to attract users to an application or video channel.<\/p>\n<\/li>\n<\/ul>\n

      Choose a goal that matches your business goals, as Google automatically adjusts your campaign settings to the selected goal.<\/p>\n

      \n

      Step 3. Choose a campaign type<\/h2>\n

      The most common types of campaigns are:<\/p>\n

        \n
      • \n

        Search advertising<\/strong> \u2014 text ads in Google search results.<\/p>\n<\/li>\n

      • \n

        Media advertising<\/strong> \u2014 banners on Google partner sites.<\/p>\n<\/li>\n

      • \n

        Video advertising<\/strong> \u2014 videos on YouTube.<\/p>\n<\/li>\n

      • \n

        Commercial advertising<\/strong> \u2014 photos of products with prices in search results.<\/p>\n<\/li>\n

      • \n

        Remarketing<\/strong> \u2014 ads for those who have already visited your site.<\/p>\n<\/li>\n<\/ul>\n

        It is recommended to start with search campaign<\/strong>because it is the most effective for getting your first customers.<\/p>\n

        \n

        Step 4. Set geography and language<\/h2>\n
          \n
        • \n

          Specify the countries or cities where you want to show your ads.<\/p>\n<\/li>\n

        • \n

          Choose the language your potential customers use.<\/p>\n<\/li>\n<\/ul>\n

          This will allow you to spend your budget only on relevant audiences.<\/p>\n

          \n

          Step 5. Keyword research<\/h2>\n

          Keywords are the queries for which your ad will be displayed.<\/p>\n

            \n
          1. \n

            Use Google Keyword Planner<\/strong> (Keyword Planner).<\/p>\n<\/li>\n

          2. \n

            Choose words that accurately describe your product or service.<\/p>\n<\/li>\n

          3. \n

            Use exact and phrase match<\/strong>to avoid irrelevant clicks.<\/p>\n<\/li>\n

          4. \n

            Create a list of negative keywords (things you don't want to show ads for).<\/p>\n<\/li>\n<\/ol>\n

            For example, if you sell coffee makers, add \u201cfree,\u201d \u201cschool,\u201d \u201ctoy\u201d as negative words to avoid unnecessary traffic.<\/p>\n

            \n

            Step 6. Create an ad<\/h2>\n

            A search text ad should consist of:<\/p>\n

              \n
            • \n

              Header<\/strong> \u2014 2\u20133 short, attention-grabbing phrases.<\/p>\n<\/li>\n

            • \n

              Description<\/strong> \u2014 more detailed information about the benefits of your product.<\/p>\n<\/li>\n

            • \n

              Link<\/strong> \u2014 a page on the site where the user can perform an action.<\/p>\n<\/li>\n<\/ul>\n

              For example:<\/p>\n

              Title:<\/strong> "Coffee makers for home - fast delivery"
              Description:<\/strong> "Quality coffee makers from 1999 UAH. 12-month warranty. Buy online!"
              Link:<\/strong> to the products page.<\/p>\n

              For display advertising, create banners, and for video, create short videos up to 30 seconds long.<\/p>\n

              \n

              Step 7. Set your budget and bids<\/h2>\n
                \n
              1. \n

                Specify daily budget<\/strong> \u2014 how much are you willing to spend on advertising every day?<\/p>\n<\/li>\n

              2. \n

                Choose a betting strategy:<\/p>\n<\/li>\n<\/ol>\n

                  \n
                • \n

                  Maximum clicks<\/strong> \u2014 automatically adjusts bids to get more clicks.<\/p>\n<\/li>\n

                • \n

                  Target CPA<\/strong> \u2014 automatically optimizes bids to get conversions at a given price.<\/p>\n<\/li>\n

                • \n

                  Target ROAS<\/strong> \u2014 optimizes costs for maximum advertising revenue.<\/p>\n<\/li>\n<\/ul>\n

                  To get started, you can choose "Maximum clicks" to collect your first traffic and data.<\/p>\n

                  \n

                  Step 8. Connect analytics<\/h2>\n
                    \n
                  • \n

                    Install Google Analytics<\/strong> to the site.<\/p>\n<\/li>\n

                  • \n

                    Connect Google Tag Manager<\/strong> to collect events and conversions.<\/p>\n<\/li>\n

                  • \n

                    Set up goals: purchases, form completion, calls.<\/p>\n<\/li>\n<\/ul>\n

                    This will allow you to track campaign performance and optimize costs.<\/p>\n

                    \n

                    Step 9. Launch the campaign and test<\/h2>\n
                      \n
                    1. \n

                      Check all settings: keywords, ads, budget, bids.<\/p>\n<\/li>\n

                    2. \n

                      Click "Launch Campaign."<\/p>\n<\/li>\n

                    3. \n

                      The first results usually appear within 24\u201348 hours.<\/p>\n<\/li>\n<\/ol>\n

                      Don't expect perfect performance from the first launch - advertising is needed test and optimize<\/strong>.<\/p>\n

                      \n

                      Step 10. Optimization and scaling<\/h2>\n

                      After starting, pay attention to:<\/p>\n

                        \n
                      • \n

                        Which keywords bring more conversions.<\/p>\n<\/li>\n

                      • \n

                        Which ads get more clicks?<\/p>\n<\/li>\n

                      • \n

                        What is the cost of a click and conversion?<\/p>\n<\/li>\n<\/ul>\n

                        Regularly add negative keywords, update ads, test new formats. Gradually increase your budget to scale effective campaigns.<\/p>\n

                        \n

                        Conclusion<\/h2>\n

                        Setting up Google Ads from scratch may seem complicated, but following clear steps allows even a beginner to get their first clicks and applications in a few days. The main thing is to choose the right goal, keywords, set up ads and constantly analyze the results. Google Ads allows you to quickly test new ideas, attract a target audience and grow your business without spending a lot of time on traditional marketing.<\/p>\n\n\n

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                        \n <\/span>\n <\/div>\n <\/div>","protected":false},"excerpt":{"rendered":"

                        Google Ads is a powerful tool for attracting customers and increasing sales. Even small businesses can use this platform effectively if they set up their advertising campaigns correctly. Below is a step-by-step plan from creating an account to launching your first ad. Step 1. Create a Google Ads account Open the Google Ads website and click \u201cGet started now.\u201d Sign in with [\u2026]","protected":false},"author":2,"featured_media":10071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-10066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"_links":{"self":[{"href":"https:\/\/studio-site.net\/en\/wp-json\/wp\/v2\/posts\/10066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studio-site.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studio-site.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studio-site.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/studio-site.net\/en\/wp-json\/wp\/v2\/comments?post=10066"}],"version-history":[{"count":2,"href":"https:\/\/studio-site.net\/en\/wp-json\/wp\/v2\/posts\/10066\/revisions"}],"predecessor-version":[{"id":10073,"href":"https:\/\/studio-site.net\/en\/wp-json\/wp\/v2\/posts\/10066\/revisions\/10073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studio-site.net\/en\/wp-json\/wp\/v2\/media\/10071"}],"wp:attachment":[{"href":"https:\/\/studio-site.net\/en\/wp-json\/wp\/v2\/media?parent=10066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studio-site.net\/en\/wp-json\/wp\/v2\/categories?post=10066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studio-site.net\/en\/wp-json\/wp\/v2\/tags?post=10066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}